City slickers are flocking to Charters Towers with help from the latest season of Australian Survivor: Blood V Water, which aired to millions of viewers earlier this week.
Located 136km south-west of Townsville, local agents say the once booming gold hub has seen a 30 per cent increase in both the rental and selling market after making its debut on the popular reality show.
Harcourts Kingsberry Towers owner and real estate agent, Julia Fraser, said these days you had to book in advance to get a table at the pub, something previously unheard of.
"Since 2019, the market has essentially been turned on its head," Ms Fraser said.